The New Zealand Herald‘s Element magazine recently examined exactly why our products are a bit different from the rest. A close look at why products come about and how they‘re made, can tell you a lot about a business...
The Nuzest story began in 2005 when company founder, Sydney based Kiwi Trevor Bolland, learned that his daughter Monique had been diagnosed with Multiple Sclerosis. Not satisfied with the bleak prognosis, they embarked upon a two-year international search consulting leading neurologists, naturopathic doctors and nutritionists. The experts' advice was simple: a healthy, balanced lifestyle and good nutrition were critical.
Trevor and Monique contacted Kiwi nutritionist and naturopath Cliff Harvey, PhD, DipFit, DipNat, to help develop quality supplements to fill the nutritional gaps typically caused in Western diets by nutrient-deficient food, stressful lifestyles and poor eating habits.
They teamed up with internationally renowned Dr Robert Verkerk PhD, founder and scientific director of the Alliance for Natural Health (Europe and USA), and Kira Sutherland, then head of Nutritional Medicine at Nature Care College, Sydney.
The flagship Good Green Vitality is a complex 75 + ingredient blend of nutrient-dense greens, fruits and vegetables combined with a potent mix of additional vitamins, minerals, antioxidants, probiotics and therapeutic herbs; it's designed to support everything from the digestive system to cognitive function - complete nutritional support. It's much more than your daily multi and light years away from just greens.
"It's simple to throw a pile of super-foods and mixed vitamins together and make it appear to cover all the bases," says Trevor. "We wanted to ensure that our product had a scientific rationale to the final formula and careful research into the form of each ingredient; there were to be no compromises, to save a few dollars. We wanted people to feel the difference."
Nuzest's Clean Lean Protein is made from golden peas that are grown sustainably, processed, blended and packed in Europe to the highest standards. Containing up to 90% protein per serve, it's one of the best available sources of vegetable protein. Clean Lean Protein is alkaline, all-natural, low in allergens and, like Good Green Vitality, it's free from gluten, dairy, eggs, nuts, soy, GMO's and artificial flavours.
A deep appreciation of the value of nutrition runs throughout the Nuzest business, which is still essentially a family affair despite supporting an expanding international distribution. Trevor and Monique run the international office and close friend and fellow Kiwi Geoff Ashenden and his daughter Claire head up Nuzest New Zealand.
Read the full story on NZ Herald's Element website here.
